Cookie Policy.
Last Updated: 9 November 2024
1. INTRODUCTION
This Cookie Policy explains how MOTUS AI ("we", "us", "our") uses cookies and similar tracking technologies on our website [www.motusai.co.uk] (the "Website").
This policy should be read together with our Privacy Policy, which explains how we collect and use personal data.
What are cookies?
Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They help websites remember information about your visit, making your next visit easier and the site more useful to you.
2. WHY WE USE COOKIES
We use cookies to:
Make our Website work properly (essential functionality)
Remember your preferences (language, cookie consent)
Understand how you use our Website (analytics)
Show you relevant advertising (marketing, if you consent)
Improve Website performance (speed, security)
3. TYPES OF COOKIES WE USE
3.1 Strictly Necessary Cookies
Purpose: Essential for the Website to function. Without these, services you've requested cannot be provided.
Legal Basis: Legitimate interest (these don't require consent under PECR)
Cookie NamePurposeDurationmotus_sessionMaintains your session while browsingSessionmotus_authRemembers your login status24 hoursmotus_csrfSecurity - prevents cross-site request forgerySessioncookie_consentRemembers your cookie preferences12 monthsload_balancerEnsures consistent server routingSession
Third-Party Strictly Necessary:
Stripe (payment processing) - session cookies
[Any authentication service] - security cookies
We cannot turn these off as they're required for basic Website functionality.
3.2 Performance and Analytics Cookies
Purpose: Help us understand how visitors use our Website so we can improve it.
Legal Basis: Your consent (required under PECR)
Cookie NamePurposeDurationProvider_gaDistinguishes unique users2 yearsGoogle Analytics_gidDistinguishes users24 hoursGoogle Analytics_gatThrottles request rate1 minuteGoogle Analytics_ga_[container_id]Persists session state2 yearsGoogle Analytics
What we collect:
Pages visited
Time spent on pages
How you arrived at our site
What you clicked on
Devices and browsers used
Geographic location (country/city)
Scroll depth
Error messages encountered
What we DON'T collect:
Personally identifiable information
Passwords or payment details
Content you enter into forms (unless submitted)
Data processing: Google Analytics processes data in the US. We use Google's privacy-safe configuration with IP anonymization enabled.
Opt-out: Use our cookie banner, or install the Google Analytics Opt-out Browser Add-on.
3.3 Functionality Cookies
Purpose: Remember your choices to provide enhanced, personalized features.
Legal Basis: Your consent
Cookie NamePurposeDurationmotus_langRemembers language preference12 monthsmotus_demo_viewedTracks which demo videos you've watched30 daysmotus_plan_preferenceRemembers pricing tier you viewed7 daysmotus_industryRemembers selected industry for tailored content30 days
If you disable these, some features won't work as smoothly, but basic functionality remains.
3.4 Targeting and Advertising Cookies
Purpose: Show you relevant ads based on your interests and measure campaign effectiveness.
Legal Basis: Your consent (required under PECR)
Cookie NamePurposeDurationProvider_fbpFacebook pixel tracking3 monthsMetafrFacebook advertising3 monthsMeta__linkedin_browser_idLinkedIn Insight Tag12 monthsLinkedInli_sugrLinkedIn conversion tracking3 monthsLinkedIn_gcl_auGoogle Ads conversion tracking3 monthsGoogleIDEGoogle DoubleClick targeting13 monthsGoogle
What these do:
Track conversions from ads (bookings, signups)
Show retargeting ads to previous visitors
Build audience profiles for similar audience targeting
Measure ad campaign performance
Prevent showing same ad repeatedly
Data sharing: These cookies share data with advertising platforms (Meta, Google, LinkedIn) who may combine it with other data they hold about you.
Opt-out options:
Use our cookie banner to decline
Adjust settings on Your Online Choices
3.5 Social Media Cookies
Purpose: Allow you to share content on social networks and see embedded social content.
Legal Basis: Your consent
Cookie NamePurposeDurationProviderVarious Twitter cookiesShare buttons, embedded tweetsVariesTwitter/XVarious LinkedIn cookiesShare buttons, embedded postsVariesLinkedInVarious YouTube cookiesEmbedded video playbackVariesGoogle/YouTube
Data collected: When you interact with social buttons or embedded content, those platforms may track your visit.
To avoid: Don't click social share buttons or play embedded videos if you don't want these cookies.
4. SIMILAR TECHNOLOGIES
4.1 Local Storage
We use browser local storage to:
Cache certain content for faster loading
Store non-personal preferences
Enable offline functionality (if applicable)
Data stored: No personal data, only functional preferences
Clearing: Clear your browser's local storage via browser settings
4.2 Session Storage
Used for:
Temporary data during your visit
Form data to prevent loss during navigation
Duration: Cleared when you close your browser
4.3 Pixels and Beacons
We use tracking pixels in:
Marketing emails (to see if opened)
Website pages (for advertising tracking)
How they work: Tiny 1x1 pixel images that send data when loaded
Blocking: Most email clients can block pixels; browser extensions can block website pixels
4.4 Device Fingerprinting
What it is: Collecting device characteristics (browser, OS, screen size, fonts) to create a unique identifier
Our use: Limited fingerprinting for fraud prevention only, not for tracking
Your control: Use privacy-focused browsers (Firefox, Brave) to minimize fingerprinting
5. HOW TO CONTROL COOKIES
5.1 Cookie Banner
When you first visit our Website, you'll see a cookie banner asking for consent. You can:
Accept all: Enables all cookies
Reject all: Only strictly necessary cookies enabled
Customize: Choose which cookie categories to enable
Changing your mind: Click the "Cookie Settings" link in our footer anytime to update preferences.
5.2 Browser Settings
You can control cookies through your browser:
Google Chrome:
Settings → Privacy and security → Cookies and other site data
Choose: Block all, Block third-party, or Allow all
Mozilla Firefox:
Settings → Privacy & Security
Choose Enhanced Tracking Protection level
Safari:
Preferences → Privacy
Enable "Prevent cross-site tracking"
Microsoft Edge:
Settings → Privacy, search, and services
Choose tracking prevention level
Mobile browsers: Check browser app settings for cookie controls
⚠️ Warning: Blocking all cookies may break website functionality.
5.3 Third-Party Opt-Outs
Google Analytics: Opt-out browser add-on
Advertising networks: Your Online Choices (UK/EU)
Do Not Track: We respect Do Not Track signals where technically feasible.
6. COOKIE DURATION
Duration TypeDescriptionExampleSession cookiesDeleted when you close browserLogin sessionsPersistent cookiesRemain until expiry or deletionLanguage preference (12 months)First-party cookiesSet by our domainOur own analyticsThird-party cookiesSet by external domainsGoogle Analytics, Facebook
Shortest: Session (deleted when browser closes)
Longest: 2 years (Google Analytics _ga cookie)
Why different durations?
Functional needs (sessions are temporary)
Analytics accuracy (longer periods show return visitors)
Industry standards (advertising attribution windows)
7. COOKIES ON MOBILE APPS
If we release a mobile app, it will use similar technologies:
App analytics SDKs
Crash reporting
Push notification tokens
Device identifiers
A separate mobile app privacy disclosure will be provided.
8. UPDATES TO THIS POLICY
We may update this Cookie Policy when:
We add new cookies or technologies
Laws or regulations change
Third-party providers change their practices
We add new features requiring cookies
How you'll know:
"Last Updated" date at the top changes
Email notification for material changes
Cookie banner re-appears for consent refresh
Your action: Review changes and update consent preferences if desired
9. COOKIES AND PERSONAL DATA
Some cookies may process personal data (e.g., IP addresses, device identifiers). Where they do:
Our Privacy Policy applies
You have GDPR rights (access, deletion, etc.)
Data is protected by our security measures
Cookie data controller: MOTUS AI (see contact details below)
Cookie data processors: Google, Meta, LinkedIn, [others as applicable]
10. LEGAL BASIS UNDER UK LAW
10.1 PECR Compliance
Under the Privacy and Electronic Communications Regulations (PECR):
Strictly necessary cookies: No consent required
All other cookies: Require consent before placement
What "consent" means:
Freely given
Specific to cookie types
Informed (we explain what each does)
Unambiguous (clear action required)
Withdrawable at any time
10.2 UK GDPR Compliance
Cookie data that constitutes personal data is processed in accordance with UK GDPR. See our Privacy Policy for full details on:
Your rights
How we protect data
Data retention periods
International transfers
11. CHILDREN'S PRIVACY
Our Website is not directed at children under 16. We do not knowingly use cookies to collect data from children.
If you're a parent/guardian and believe we've collected your child's data through cookies, contact us immediately for deletion.
12. COOKIE AUDIT AND COMPLIANCE
We regularly audit our cookie usage to ensure:
This policy remains accurate
We only use declared cookies
Consent mechanisms work properly
Third-party cookies are monitored
Compliance with regulations
Last audit: [Date]
Next audit: [Date]
13. CONTACT US ABOUT COOKIES
Questions about our cookie use?
Email: privacy@motusai.co.uk
Post: MOTUS AI
[Your Legal Entity Name]
[Registered Address]
[Postcode]
Phone: [Phone Number]
14. COMPLAINTS
If you're unhappy with how we use cookies, you can complain to:
Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
Phone: 0303 123 1113
Website: ico.org.uk
15. USEFUL LINKS
Learn more about cookies:
Browser cookie help:
Advertising opt-outs:
16. COOKIE TABLE SUMMARY
CategoryConsent Required?Can Opt-Out?Impact if DisabledStrictly Necessary❌ No❌ NoWebsite won't work properlyPerformance/Analytics✅ Yes✅ YesNo personalized improvementsFunctionality✅ Yes✅ YesPreferences not rememberedAdvertising✅ Yes✅ YesLess relevant ads shownSocial Media✅ Yes✅ YesCan't share or see embedded content
17. YOUR COOKIE CONSENT RECORD
When you interact with our cookie banner, we record:
Date and time of consent
Which categories you accepted/rejected
Version of Cookie Policy you consented to
Your IP address (for fraud prevention)
This record is kept for 12 months to prove compliance.
You can request a copy of your consent record by emailing privacy@motusai.co.uk.
Last Updated: 9 November 2024
Version: 1.0
This Cookie Policy should be reviewed by a qualified data protection specialist or solicitor before use. Cookie technologies and regulations change frequently. Regular audits are recommended to ensure ongoing compliance.
